The Path of Raux

Raux Streetwear is a UK start-up born in Yorkshire and powered by one simple belief: positivity is the path to a happier life.

Raux was founded by Henry King, a 12-year-old Yorkshire lad with a big heart and an even bigger vision. Henry saw how easy it is for lads to feel pressure, doubt and negativity every day – at school, online, and in life. Raux is his answer: a brand that reminds you to back yourself, stay strong and keep moving forward.

Every piece we create is built around positive, stoic messages – statements that push you to keep going when things get tough, to learn from setbacks and to be kind to yourself and the people around you. We want every lad who wears Raux to feel a bit braver, a bit calmer and a lot more confident in who they are.

This is just the start. As Raux grows, our mission is to build a community of lads who lift each other up, talk honestly about what they’re going through and choose courage over negativity, every single day.

Raux isn’t about being perfect. It’s about progress, resilience and respect – for yourself and for others. When you throw on a Raux hoodie or tee, you’re not just wearing streetwear, you’re choosing to think different.

Thanks for finding us and being part of this journey. Stay strong, stay positive, and keep going – you’ve got this.